The Sprite brand (Coca-Cola company) had not implemented basketball marketing programs in East Africa in over 8 years when Miles pitched the “Sprite Slam” concept and re-launched the Sprite brand into basketball.  Our team designed and implemented Sprite Slam from 2010 – 2012.  The ‘Slam’ became the flagship marketing initiative for Sprite and the NBA throughout Africa.

The Slam tour consisted of 4 elements in more than 10 countries during the 3 years.

• Schools Road Show
• Regional 3 on 3 Sprite Slam Tournament
• NBA Player Clinics

NBA players Miles brought to East and Southern Africa to conduct clinics from 2010 – 2012:

• Horace Grant (Chicago Bulls)
• Juwan Howard (Miami Heat)
• Steve Smith (Atlanta Hawks)
• Glen Rice (Miami Heat)
• Gary Payton (Seattle Supersonics / Miami Heat)

• US Tour
• AND1 Mix Tape Tour

Participating Countries:  Kenya, Uganda, Tanzania, Ethiopia, Burundi, Zimbabwe , Angola, Mozambique