
The Sprite brand (Coca-Cola company) had not implemented basketball marketing programs in East Africa in over 8 years when Miles pitched the “Sprite Slam” concept and re-launched the Sprite brand into basketball. Our team designed and implemented Sprite Slam from 2010 – 2012. The ‘Slam’ became the flagship marketing initiative for Sprite and the NBA throughout Africa.
The Slam tour consisted of 4 elements in more than 10 countries during the 3 years.
- Schools Road Show
- Regional 3 on 3 Sprite Slam Tournament
- NBA Player Clinics
NBA players Miles brought to East and Southern Africa to conduct clinics from 2010 – 2012:
- Horace Grant (Chicago Bulls)
- Juwan Howard (Miami Heat)
- Steve Smith (Atlanta Hawks)
- Glen Rice (Miami Heat)
- Gary Payton (Seattle Supersonics / Miami Heat)
- US Tour
- AND1 Mix Tape Tour
Participating Countries: Kenya, Uganda, Tanzania, Ethiopia, Burundi, Zimbabwe , Angola, Mozambique
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