Sprite-slam-partnershipThe Sprite brand (Coca-Cola company) had not implemented basketball marketing programs in East Africa in over 8 years when Miles pitched the “Sprite Slam” concept and re-launched the Sprite brand into basketball.  Our team designed and implemented Sprite Slam from 2010 – 2012.  The ‘Slam’ became the flagship marketing initiative for Sprite and the NBA throughout Africa.

The Slam tour consisted of 4 elements in more than 10 countries during the 3 years.

  • Schools Road Show
  • Regional 3 on 3 Sprite Slam Tournament
  • NBA Player Clinics

NBA players Miles brought to East and Southern Africa to conduct clinics from 2010 – 2012:

  • Horace Grant (Chicago Bulls)
  • Juwan Howard (Miami Heat)
  • Steve Smith (Atlanta Hawks)
  • Glen Rice (Miami Heat)
  • Gary Payton (Seattle Supersonics / Miami Heat)
  • US Tour
  • AND1 Mix Tape Tour

Participating Countries:  Kenya, Uganda, Tanzania, Ethiopia, Burundi, Zimbabwe , Angola, Mozambique