and1_mixtape_tourAs part of the Sprite Slam marketing campaign that Miles & Associates was contracted to design and implement from 2010 – 2012 we organized another first in African basketball when we brought the world renowned And1 Mixtape team to East Africa.  The tour took place in 2011 (3 countries) then again in 2012 (6 countries – 9 cities) and produced some of the largest crowds that have ever been assembled for basketball events in the respective African countries.

Over the two years, the Miles team took the And1 stars to 9 cities in Kenya, Uganda, Zimbabwe, Ethiopia, Burundi and Tanzania.  The And1 tour brought together the largest crowds to ever come out and watch a basketball game in all 6 countries -all of the venues were sold out and had standing rooms to watch the likes of Hot Sauce, Spyder, 50, Werm and a host of other And1 legends put on a show for African audiences that had watched them on television for years but had never seen them in person.

The And1 team had previously toured Angola, Mozambique and South Africa before Miles organized the East Africa tour and it was a tour that forever changed the basketball landscape in all of the countries that the tour touched.