About Us


Established in 1995, Miles and Associates International (MAI) is a sports management consultancy, focused on the development of the industry of basketball on the African continent. We have over 15 years of experience in successfully advancing sport and enriching the lives of African youth by providing professional services in: Governance, Leadership, Strategic Planning, and Integrated Marketing Solutions.

We design, manage and implement sports and youth development programs for governments, basketball federations, NGO’s, and corporate partners across Africa.Miles & Associates International (MAI) was originally founded as a volunteer organization dedicated to promoting youth development in disadvantaged communities throughout South Africa.

aydfSince our founding, we have positively affected the lives of hundreds of thousands of African youth, while opening offices and implementing programmes in many African countries.In 2007, MAI launched a formal partnership with the African Youth Development Fund (AYDF), a South Africa based NGO specializing in the design and implementation of life skills programmes for youth. As a result of this partnership, AYDF now specializes in managing and implementing our youth development initiatives, which enables MAI to strengthen service delivery capabilities to our corporate and government clientele.

This partnership has significantly strengthened both organizations, thus enabling MAI and AYDF to positively impact the lives of more African youth, while accelerating the development of the game in Africa.